E-commerce Businesses for Sale in Geneva
Geneva is a global hub for international organisations, private banking, and luxury goods, with exceptional demand for service, fintech, and hospitality businesses.
Financing: Innosuisse • Business registry: Zefix
E-commerce in other Switzerland
Other sectors in Geneva
Frequently asked questions — E-commerce acquisitions
How is an e-commerce business valued?
E-commerce businesses typically trade at 2–4× annual SDE or 0.5–1.5× revenue. Multiples depend on traffic source diversity, supplier concentration, and brand defensibility.
What should I verify before buying an e-commerce business?
Verify traffic sources (heavy reliance on paid ads or a single supplier is a red flag), review return rates and refund policies, check supplier contracts, and analyse customer LTV versus CAC.
What are the main risks in e-commerce acquisitions?
Key risks include algorithm-driven traffic loss, supplier concentration, thin margins in competitive niches, and inventory management complexity. Always model a scenario where your primary traffic channel drops 30%.